While part of the Marketing & Communication team at Houghton University, I was an integral part of developing the visuals for two different Admission campaigns.

From research and ideation to finished deliverables, each campaign accomplished different things and leaned on different aspects of Houghton University’s ethos.

The “Fearless” campaign was built around 2 Timothy 1:7. It used saturated purple & gold alongside bold design elements and photo treatments to proclaim that, as believers, we can move forward fearlessly through the guidance of God.

The “You Will” campaign used a more earthy palette, uncoated stock, and lifestyle photography to help prospective students imagine themselves at Houghton. It also offered hope and encouragement that at Houghton, they would get hands-on experience that would help them grow into the future God had for them.